Biblioteca Juan Alberto Aragón Bateman

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Your search returned 11 results.

1.
Competitive strategy : techniques for analyzing industries and competitors / Michael E. Porter

by Porter, Michael E.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: New York : The Free Press, c1980Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658. / P678 (2).

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2.
Cómo anticiparse a su competencia / Ian Gordon ; traducción Jesús Villamizar Herrera ; asesoría y revisión técnica Humberto Serna Gómez

by Gordon, Ian.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : Legis, c1991Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.835 / G672 (1).

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3.
Estrategia competitiva : técnicas para el análisis de los sectores industriales y de la competencia / Michael E. Porter

by Porter, Michael E.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : CECSA, c1982, 1994Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658. / P678 / 1982 (2).

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4.
Inmunidad al mercadeo / George Lazarus con Bruce Wexler ; traducción Eduardo Calado Noguera ; revisión técnica Humberto Serna Gómez

by Lazarus, George | Wexler, Bruce.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : Legis, c1989Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.83 / L191 (1).

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5.
El Nuevo maximarketing : guía para trasformar la publicidad, promoción y estrategias de mercados para la economía de la información / Stan Rapp, Thomas L. Collins ; traducción de Roberto A. Haas

by Rapp, Stan | Collins, Thomas L.

Edition: Revisado y actualizadoMaterial type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1996Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / R177n (1).

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6.
Planeación estratégica de mercado : problemas y enfoques analíticos / Derek F. Abell, John S. Hammond

by Abell, Derek F | Hammond, John S.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : CECSA, c1989, 1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8101 / A125 (1).

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7.
Estrategia y ventaja competitiva / Michael E. Porter

by Porter, Michael E.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Deusto, c2006Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.008 / L422 / v.1 (2).

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8.
International business : managing globalization / John S. Hill

by Hill, John S.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: London : Sage, 2009Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 338.88 / H455i (2).

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9.
Strategic marketing / Todd A. Mooradian, Kurt Matzler and Lawrence J. Ring

by Mooradian, Todd A | Matzler, Kurt | Ring, Lawrence J.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: New Jersey : Pearson Education, Prentice Hall, c2012Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.835 / M667 (2).

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10.
Dirección de márketing / Philip Kotler, Kevin Lane Keller ; traducción María Astrid Mues Zepeda...(et al.).

by Lane Keller, Kevin | Martínez Gay, Mónica [tr.] | Mues Zepeda, María Astrid [tr.].

Edition: 14 ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Pearson ; Prentice Hall, c2012Availability: No items available : Pending hold (1).

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11.
Marketing / Dhruv Grewal, PhD, Babson College, Michael Levy, PhD, Babson College.

by Grewal, Dhruv | Levy, Michael, 1950- [autor].

Edition: 6ta edición.Material type: Text Text; Literary form: Not fiction Language: English Publisher: New York : McGraw-Hill Education, 2018Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.84 / G729 (1).

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