Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=an:1151'

	1.	Comportamiento del consumidor y estrategia de marketing / J. Paul Peter, Jerry C. Olson ; traducción Jorge Luis Blanco y Correa Magallanes ; revisión técnica Yazmín López Taymani, Jean Domette Nicolesco by Peter, J. Paul \| Olson, Jerry C. Edition: 7. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2006Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / P282 (4). Place hold Add to cart (remove)
	2.	Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; revisión técnica Adriana Carranza Garza...(et al.) by Stanton, William J \| Etzel, Michael J \| Walker, Bruce J. Edition: 14. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2007Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / S816 / 2007 (4). Place hold Add to cart (remove)
	3.	Investigación de mercados / Joseph F. Hair, Robert P. Bush, David J. Ortinau ; traducción Francisco Javier Dávila Martínez, Enrique Palos Báez ; revisión técnica Bertha Isabel Burguete Leal by Hair, Joseph F \| Bush, Robert P \| Ortinau, David J. Edition: 2. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2004, 2007Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.83 / H147 (4). Place hold Add to cart (remove)
	4.	Marketing estratégico / Roger J. Best ; traducción Dionisio Cámara Ibáñez by Best, Roger J. Edition: 4. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : Pearson ; Prentice Hall, c2007Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.835 / B288 (1). Place hold Add to cart (remove)
	5.	Posicionamiento : el concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia / Al Ries, Jack Trout ; traducción Manuel Arbolí Gascón ; revisión técnica José H. Kates by Ries, Al \| Trout, Jack. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1982, 1985Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 659.1 / R428 (1). Place hold Add to cart (remove)
	6.	Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta by Loudon, David L \| Della Bitta, Albert J. Edition: 3. ed.Material type: Text; Format: print ; Audience: General; Language: English Publisher: New York : McGraw-Hill, c1988Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / L682 (1). Place hold Add to cart (remove)
	7.	Fundamentos de mercadeo moderno / Edward W. Cundiff, Richard R. Still, Norman A. P. Govoni ; traducción de Jorge Cárdenas Nannetti by Cundiff, Edward W \| Govoni, Norman A. P \| Still, Richard R. Material type: Text; Format: print ; Audience: General; Language: English Publisher: Englewood Cliffs : Prentice-Hall International, c1976Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / C862 (1). Place hold Add to cart (remove)
	8.	Confesiones de un publicitario / David Ogilvy by Ogilvy, David. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Orbis, c1984Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.008 / B415 / v.2 (1). Place hold Add to cart (remove)
	9.	La nueva competencia : más allá de teoría Z : el mercadeo al estilo japonés / Philip Kotler, Liam Fahey, S. Jatusripitak ; traducción Adriana Arias de Hassan by Kotler, Philip \| Fahey, Liam \| Jatusripitak, S. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Grupo Editorial Norma, c1987, 1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / K685n (1). Place hold Add to cart (remove)
	10.	El Plan de mercadeo : como prepararlo y ponerlo en marcha / William M. Luther ; traducción Gisella Wolhfers de Rosas by Luther, William M. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Grupo Editorial Norma, c1985, 1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / L883 (1). Place hold Add to cart (remove)
	11.	Advertising worldwide : concepts, theories and practice of international, multinational and global advertising / Marieke K. de Mooij with Warren J. Keegan by Mooij, Marieke K. de \| Keegan, Warren J. Material type: Text; Format: print ; Audience: General; Language: English Publisher: New York : Prentice-Hall, c1991Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 659.1 / M664 (1). Place hold Add to cart (remove)
	12.	Marketing justo a tiempo : guía para el profesional de marketing industrial / Charles O'Neal, Kate Bertrand ; traducción José María Castaño by O'Neal, Charles \| Bertrand, Kate. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Grupo Editorial Norma, c1993Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / O621 (1). Place hold Add to cart (remove)
	13.	Alianzas estratégicas : el caso de General Motors e IBM / Joseph L. Badaracco ; traducción José Real Gutiérrez by Badaracco, Joseph L. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / B121 (1). Place hold Add to cart (remove)
	14.	Mercadotecnia / Philip Kotler ; traducción José Manuel Salazar ; revisión técnica Clotilde Hernández Garnica by Kotler, Philip. Edition: 3. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Prentice-Hall Hispanoamericana, c1989Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / K685m (1). Place hold Add to cart (remove)
	15.	Dirección de marketing : fundamentos y software de aplicaciones / Ildefonso Grande Esteban by Grande Esteban, Ildefonso. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.835 / G716 (2). Place hold Add to cart (remove)
	16.	Cómo preparar el exitoso plan de mercadotecnia / Roman G. Hiebing, Scott W. Cooper by Hiebing, Roman G \| Cooper, Scott W. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1992, 1994Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / H421 (2). Place hold Add to cart (remove)
	17.	Dirección de mercadotecnia : análisis, planeación y control / Philip Kotler by Kotler, Philip. Edition: 4. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Diana, c1985, 1988Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / K685 / 1985 (1). Place hold Add to cart (remove)
	18.	Principios de mercadeo / Alberto Céspedes Sáenz by Céspedes Sáenz, Alberto. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : Ecoe, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / C287 (1). Place hold Add to cart (remove)
	19.	Cases in marketing : orientation, analysis and problems / Thomas V. Greer by Greer, Thomas V. Edition: 5. ed.Material type: Text; Format: print ; Audience: General; Language: English Publisher: New York : Macmillan, c1991Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / G722 (1). Place hold Add to cart (remove)
	20.	Does it pay to advertise? : cases illustrating successful brand advertising / John Philip Jones ; foreword by Sir David Orr by Jones, John Philip. Material type: Text; Format: print ; Audience: General; Language: English Publisher: New York : Lexington Books, c1989Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 659.1 / J662 (1). Place hold Add to cart (remove)

Biblioteca Juan Alberto Aragón Bateman

Refine your search

Availability

Authors

Collections

Holding libraries

Item types

Locations

Series

Places

Topics

Your search returned 215 results.