Biblioteca Juan Alberto Aragón Bateman

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1.
Markstrat 3 : simulación para la mercadotecnia estratégica / Jean-Claude Larréché, Hubert Gatignon

by Larréché, Jean-Claude | Gatignon, Hubert.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : International Thomson Editores, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.83 / L177 (1).

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2.
Administración estratégica : conceptos, competitividad y globalización / Michael A. Hitt, R. Duane Ireland, Robert E. Hoskisson

by Hitt, Michael A | Hoskisson, Robert E | Ireland, R. Duane.

Edition: 3. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : International Thomson Editores, c1999Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.4 / H488 (1).

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3.
Marketing internacional / Michael R. Czinkota, Ilkka A. Ronkainen ; traducción Manuel Ortiz Staines ; revisión Roberto Garza Castillón

by Czinkota, Michael R | Ronkainen, Ilkka A | Ortiz Staines, Manuel [Tr.] | Garza Castillón, Roberto [Rev.] | Garza Rosales, Pedro de la [Ed. ].

Edition: 7. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Thomson, 2004Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 338.88 / C946 / 2004 (1).

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4.
Segmentación de mercados / Ricardo Fernández Valiñas

by Fernández Valiñas, Ricardo.

Edition: 2. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : ECAFSA ; Thomson Learning, c2002Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8105 / F276 (2).

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5.
Administración del precio en mercadotecnia / Carlos Raúl Sánchez Sánchez

by Sánchez Sánchez, Carlos Raúl.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Thomson, c2003Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.816 / S161 (1).

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6.
Comportamiento del consumidor / Roger D. Blackwell, Paul W. Miniard, James F. Engel

by Blackwell, Roger D | Engel, James F | Miniard, Paul W.

Edition: 9. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Thomson, c2002Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / B511 (2).

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7.
Estrategia de marketing / O. C. Ferrell, Michael D. Hartline

by Ferrell, O. C | Hartline, Michael D.

Edition: 3. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Thomson, c2006Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.83 / F277e (1).

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8.
Publicidad / Thomas C. O'Guinn, Allen Chris T., Richard J. Semenik

by O'Guinn, Thomas C | Allen, Chris T | Semenik, Richard J.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Thomson, c1998Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 659.1 / O384 (1).

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9.
Comercio electrónico / Gary P. Schneider

by Schneider, Gary P.

Edition: 3. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Thomson, c2004Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.84 / S136 (1).

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10.
Administración estratégica : competitividad y globalización, conceptos y casos / Michael A. Hitt, R. Duane Ireland, Robert E. Hoskisson , revisión técnica Enrique Benjamín Flanklin Fincowsky

by Hitt, Michael A | Hoskisson, Robert E | Ireland, R. Duane.

Edition: 7. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Thomson, c2008Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.4 / H488 / 2008 (2).

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