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Investigación de mercados contemporánea / Carl McDaniel, Roger Gates by McDaniel, Carl | Gates, Roger.
Edition: 4. ed.Material type: Text; Format:
print
; Audience:
General;
Language: Spanish Publisher: México : International Thomson Editores, c1999Availability: Items available for loan: Biblioteca Juan Alberto Aragón Bateman Call number: 658.83 / M121 (1).
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Segmentación de mercados / Ricardo Fernández Valiñas by Fernández Valiñas, Ricardo.
Edition: 2. ed.Material type: Text; Format:
print
; Audience:
General;
Language: Spanish Publisher: México : ECAFSA ; Thomson Learning, c2002Availability: Items available for loan: Biblioteca Juan Alberto Aragón Bateman Call number: 658.8105 / F276 (2).
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Administración de sistemas de información / Effy Oz by Oz, Effy.
Edition: 2. ed.Material type: Text; Format:
print
; Audience:
General;
Language: Spanish Publisher: México : Thomson Learning, c2001Availability: Items available for loan: Biblioteca Juan Alberto Aragón Bateman Call number: 658.403 / O9 (1).
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Estrategia de marketing / O. C. Ferrell, Michael D. Hartline by Ferrell, O. C | Hartline, Michael D.
Edition: 3. ed.Material type: Text; Format:
print
; Audience:
General;
Language: Spanish Publisher: México : Thomson, c2006Availability: Items available for loan: Biblioteca Juan Alberto Aragón Bateman Call number: 658.83 / F277e (1).
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Publicidad / Thomas C. O'Guinn, Allen Chris T., Richard J. Semenik by O'Guinn, Thomas C | Allen, Chris T | Semenik, Richard J.
Material type: Text; Format:
print
; Audience:
General;
Language: Spanish Publisher: México : Thomson, c1998Availability: Items available for loan: Biblioteca Juan Alberto Aragón Bateman Call number: 659.1 / O384 (1).
20.
Comercio electrónico / Gary P. Schneider by Schneider, Gary P.
Edition: 3. ed.Material type: Text; Format:
print
; Audience:
General;
Language: Spanish Publisher: México : Thomson, c2004Availability: Items available for loan: Biblioteca Juan Alberto Aragón Bateman Call number: 658.84 / S136 (1).