Your search returned 133 results.

1.
Electronic information systems for consumers : an evaluation of computer-assisted formats in multiple decision environments / Robert E. Widing and W. Wayne Talarzyk

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

2.
Toward formalizing fashion theory / Christopher M. Miller, Shelby H. McIntyre and Murali K. Mantrala

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

3.
Pioneer advantage : marketing logic or marketing legend? / Peter N. Golder and Gerard J. Tellis

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

4.
A Bayesian approach to estimating household parameters / Peter E. Rossi and Greg M. Allenby

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

5.
Negotiation strategies and the nature of channel relationships / Shankar Ganesan

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

6.
Integrating information from advertising and trial : processes and effects on consumer response to product information / Robert E. Smith

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

7.
The Nature of organizational search in high technology markets / Allen M. Weiss and Jean B. Heide

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

8.
Price perceptions and consumer shopping behavior : a field study / Donald R. Lichtenstein, Nancy M. Ridgway and Richard G. Netemeyer

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

9.
Meta-analysis with heteroscedastic effects / Murali Chandrashekaran and Beth A. Walker

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

10.
The Future of research in marketing : marketing science / Frank M. Bass

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

11.
A Dynamic process model of service quality : from expectations to behavioral intentions / William Boulding...(et al.)

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

12.
The Motivational impact of sales quotas on effort / Jhinuk Chowdhury

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

13.
Capturing individual differences in paired comparisons : an extended BTL model incorporating descriptor variables / William R. Dillon, Ajith Kumar and Melinda Smith de Borrero

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

14.
Carryover and backfire effects in marketing research / Barbara A. Bickart

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

15.
Antecedents and consequences of salesperson job satisfaction : meta-analysis and assessment of causal effects / Steven P. Brown and Robert A. Peterson

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

16.
Organizational consequences, marketing ethics and salesforce supervision / Shelby D. Hunt and Arturo Z. Vasquez-Parraga

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

17.
The Effects of lenght, content and repetition on television commercial effectiveness / Surendra N. Singh and Catherine A. Cole

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

18.
The Effectiveness of alternative preference elicitation procedures in predicting choice / Joel Huber...(et al.)

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

19.
Buyer-supplier contracts versus joint ventures : determinants and consequences of transaction structure / Mark B. Houston and Shane A. Johnson

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

20.
The Emergence of market structure in new repeat-purchase categories : the interplay of market share and retailer distribution / Bart J. Bronnenberg, Vijay Mahajan and Wilfried R. Vanhonacker

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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