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Direct marketing / Herbert Katzenstein, William S. Sachs by Katzenstein, Herbert | Sachs, William S.
Edition: 2. ed.Material type: Text; Format:
print
; Audience:
General;
Language: English Publisher: New York : Macmillan, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón Bateman Call number: 658.84 / K189 (1).
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Merchandising estratégico : análisis del consumidor, scanner, código de barras y microinformática, concepción de la superficie, surtido y precios, lineales y estanterías, logística, implantación de los productos / Dominique Mouton con la colaboración de Thierry Cru by Mouton, Dominique | Cru, Thierry.
Material type: Text; Format:
print
; Audience:
General;
Language: Spanish Publisher: Barcelona : FundEmi Books, c1990, 1993Availability: Items available for loan: Biblioteca Juan Alberto Aragón Bateman Call number: 658.82 / M688 (1).
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Curso de mercadotecnia / Carl McDaniel by McDaniel, Carl.
Edition: 2. ed.Material type: Text; Format:
print
; Audience:
General;
Language: Spanish Publisher: México : Harla, c1982Availability: Items available for loan: Biblioteca Juan Alberto Aragón Bateman Call number: 658.8 / M121 (1).
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Marketing : concepts and strategies / Sally Dibb...(et al.) by Dibb, Sally.
Edition: 3. european ed.Material type: Text; Format:
print
; Audience:
General;
Language: English Publisher: Boston : Houghton Mifflin, c1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón Bateman Call number: 658.8 / M174 (1).
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Publicidad / Thomas C. O'Guinn, Allen Chris T., Richard J. Semenik by O'Guinn, Thomas C | Allen, Chris T | Semenik, Richard J.
Material type: Text; Format:
print
; Audience:
General;
Language: Spanish Publisher: México : Thomson, c1998Availability: Items available for loan: Biblioteca Juan Alberto Aragón Bateman Call number: 659.1 / O384 (1).
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