Your search returned 198 results.

1.
Advances in consumer research / Marvin E. Goldberg, Gerald Gorn, Richard W. Pollay, editors

by Goldberg, Marvin E., ed | Gorn, Gerald, ed | Pollay, Richard W., ed.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: New Orleans : Association for Consumer Research, c1990Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / A291 (1).

2.
Mercadeo práctico para nuevas empresas : técnicas para abrir puertas y capturar mercados / Dave Patten ; traducción Zulma Ramos Ramírez ; revisión técnica Humberto Serna Gómez

by Patten, Dave.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : Legis, c1988Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.83 / P188 (1).

3.
Manual de mercadeo directo / Bob Stone ; traducción Jesús Villamizar Herrera ; revisión técnica Humberto Serna Gómez

by Stone, Bob.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : Legis, c1989Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.82 / S866 (1).

4.
Estudios aplicados a la microempresa / Marlen Rodríguez, Tais Elena Romero, Berenice Valero ; directora Maritza Sandoval Escobar

by Rodríguez, Marlen | Romero, Tais Elena | Sandoval Escobar, Maritza, Directora | Valero, Berenice.

Language: Spanish Publisher: Bogotá : s.n., 1991Dissertation note: Tesis (Psicólogo) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 1991 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.83 / R627 (1).

5.
Psicología empresarial : asesores en mercadeo / Mary Acosta pedraza, Soraida Lucía Gómez Mora, Sonia Lucía Rodríguez Mayorga ; directora Maritza Sandoval Escobar

by Acosta Pedraza, Mary | Gómez Mora, Soraida Lucía | Rodríguez Mayorga, Sonia Lucía | Sandoval Escobar, Maritza, Directora.

Language: Spanish Publisher: Bogotá : s.n., 1991Dissertation note: Tesis (Psicólogo) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 1991 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.83 / A168 (1).

6.
La Conducta humana en las relaciones económicas / Burkhard Strumpel, James N. Morgan, Ernest Zahn

by Strumpel, Burkhard | Morgan, James N | Zahn, Ernest.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Trillas, c1979Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / S878 (1).

7.
Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta

by Loudon, David L | Della Bitta, Albert J.

Edition: 3. ed.Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: New York : McGraw-Hill, c1988Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / L682 (1).

8.
Fundamentos de mercadeo moderno / Edward W. Cundiff, Richard R. Still, Norman A. P. Govoni ; traducción de Jorge Cárdenas Nannetti

by Cundiff, Edward W | Govoni, Norman A. P | Still, Richard R.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: Englewood Cliffs : Prentice-Hall International, c1976Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / C862 (1).

9.
Asesoría organizacional Sofía Alvarez Carvajal / Sofía Alvarez Carvajal ; director Nelon Otalvaro Sepulveda

by Alvarez Carvajal, Sofía | Otalvaro Sepulveda, Nelson Director.

Language: Spanish Publisher: Bogotá : s.n., 1987Dissertation note: Tesis (Psicólogo) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 1987 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.83 / A591 (1).

10.
Asesoría en el análisis y diseño empresarial / Nubia Abella, Claudia Herrera, Miguel Monroy ; director Nelson Otalvaro Sepulveda

by Abella, Nubia | Herrera, Claudia | Monroy, Miguel | Otalvaro Sepulveda, Nelson, Director.

Language: Spanish Publisher: Bogotá : s.n., 1987Dissertation note: Tesis (Psicólogo) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 1987 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.83 / A125 (1).

11.
Centro preventivo aeronáutico colombiano : CENPRACOL / Luz Marina Abril Barrios ; director Nelson Otalvaro Sepulveda

by Abril Barrios, Luz Marina | Otalvaro Sepulveda, Nelson Director.

Language: Spanish Publisher: Bogotá : s.n., 1988Dissertation note: Tesis (Psicólogo) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 1988 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.83 / A174 (1).

12.
La Marca como factor determinante en la evaluación de un producto / Dora Alba Urbina de Guerrero ; directora Olga Cecilia Olaya de Giraldo

by Urbina de Guerrero, Dora Alba | Olaya de Giraldo, Olga Cecilia Directora.

Language: Spanish Publisher: Bogotá : s.n., 1988Dissertation note: Tesis (Psicólogo) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 1988 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.834 / U714 (1).

13.
Advertising worldwide : concepts, theories and practice of international, multinational and global advertising / Marieke K. de Mooij with Warren J. Keegan

by Mooij, Marieke K. de | Keegan, Warren J.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: New York : Prentice-Hall, c1991Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 659.1 / M664 (1).

14.
Understanding behavioral science : research methods for research consumers / Ralph L. Rosnow, Robert Rosenthal

by Rosnow, Ralph L | Rosenthal, Robert.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: New York : McGraw-Hill, c1984Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 300.72 / R686 (1).

15.
Advances in consumer research : diversity in consumer behavior / John F. Sherry and Brian Sternthal, editors

by Sherry, John F., ed | Sternthal, Brian, ed.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: Chicago : Association for Consumer Research, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / A291 / 1992 (1).

16.
Buyer behavior : a decision-making approach / Raymond L. Horton

by Horton, Raymond L.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: Columbus : Charles E. Merrill, c1984Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / H678 (1).

17.
What's in a name? : advertising and the concept of brands / John Philip Jones ; foreword by Don Johnston

by Jones, John Philip.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: New York : Lexington Books, c1986Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / J662 (1).

18.
Market driven strategy : processes for creating value / George S. Day

by Day, George S.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: New York : The Free Press, c1990Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / D19 (1).

19.
New-product development and testing / edited by Walter Henry, Michael Menasco, Hirokazu Takada

by Henry, Walter, ed | Menasco, Michael, ed | Takada, Hirokazu, ed.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: New York : Lexington Books, c1989Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.575 / N29 (1).

20.
Servicio al cliente : métodos de auditoría y medición / Humberto Serna Gómez, John Jairo Gómez ; con la colaboración de Patricia Serna H., Sergio Serna H., María Dolores Rodríguez

by Serna Gómez, Humberto | Gómez, John Jairo.

Edition: 2. ed. actualizada y corregidaMaterial type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : 3R Editores, c1999Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.812 / S276s (1).

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