Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'su:"POSICIONAMIENTO"'

	21.	Investigación de mercados estratégica : cómo utilizar de forma inteligente la información de los estudios de mercado / José María Ferré Trenzano by Ferré Trenzano, José María. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Gestión 2000, c1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.83 / F277 (1). Place hold Add to cart (remove)
	22.	Planeación estratégica de mercado : problemas y enfoques analíticos / Derek F. Abell, John S. Hammond by Abell, Derek F \| Hammond, John S. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : CECSA, c1989, 1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8101 / A125 (1). Place hold Add to cart (remove)
	23.	Competitividad y estrategias competitivas : el reto para Colombia / José María Mendoza Guerra Source: Tecnología AdministrativaMaterial type: Article; Format: print Language: Spanish Publisher: Medellín Availability: No items available : Add to cart (remove)
	24.	El Mercadeo y la religión / Carlos Fernando Villa Gómez Source: Tecnología AdministrativaMaterial type: Article; Format: print Language: Spanish Publisher: Medellín Availability: No items available : Add to cart (remove)
	25.	El Marketing de políticas públicas : una aproximación / Carlos Salazar Vargas Source: Tecnología AdministrativaMaterial type: Article; Format: print Language: Spanish Publisher: Medellín Availability: No items available : Add to cart (remove)
	26.	Nuevo producto : creatividad, innovación y marketing / Alejandro Schnarch Kirberg by Schnarch Kirberg, Alejandro. Edition: 2. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.838 / S136 (1). Place hold Add to cart (remove)
	27.	A Hierarchical Bayes model of primary and secondary demand / Neeraj Arora, Greg M. Allenby, James L. Ginter Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum Availability: No items available : Add to cart (remove)
	28.	COSTA : contribution optimizing sales territory alignment / Bernard Skiera, Sönke Albers Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum Availability: No items available : Add to cart (remove)
	29.	New firm survival : institutional explanations for new franchisor mortality / Scott Shane, Maw-Der-Foo Source: Management ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	30.	The Effect of a similarity versus dissimilarity focus in positioning strategy : the moderating role of consumer familiarity and product category / Laurette Dubé, Bernd H. Schmitt Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	31.	Governance value analysis and marketing strategy / Mrinal Ghosh and George John Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	32.	Strategic marketing planning for radically new products / Lee G. Cooper Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	33.	El Plan de negocios : de herramienta de evaluación de una inversión a elaboración de un plan estratégico y operativo / Antonio Borello ; traducción Iván Augusto Bonilla Puerta ; revisión Francisco Infante Díaz by Borello, Antonio. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : McGraw-Hill, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.81 / B672 (3). Place hold Add to cart (remove)
	34.	Markstrat 3 : simulación para la mercadotecnia estratégica / Jean-Claude Larréché, Hubert Gatignon by Larréché, Jean-Claude \| Gatignon, Hubert. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : International Thomson Editores, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.83 / L177 (1). Place hold Add to cart (remove)
	35.	Marketing : un enfoque global / E. Jerome McCarthy, William D. Perreault ; traducción Rosa María Rosas Sánchez, Olivia del Carmen Farrés Domenzáin ; revisión técnica Yezmín López Taymani, Clotilde Hernández Garnica, Mary C. Pope by McCarthy, E. Jerome \| Perreault, William D. Edition: 13. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2001Availability: Items available for reference: Biblioteca Juan Alberto Aragón Bateman En EmpasteCall number: 658.8 / M111m (1). : Add to cart (remove)
	36.	Entry barriers : a dull-, one-, or two-edged sword for incumbents? unraveling the paradox from a contingency perspective / Jin K. Han, Namwoon Kim and Hong-Bumm Kim Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	37.	Arme su propia campaña electoral / Efrén Barrera Restrepo Source: Tecnología AdministrativaMaterial type: Article; Format: print Language: Spanish Publisher: Medellín Availability: No items available : Add to cart (remove)
	38.	Market entry strategy under firm heterogeneity and asymmetric payoffs / Chakravarthi Narasimhan, Z. John Zhang Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	39.	New product diffusion acceleration : measurement and analysis / Christophe Van den Bulte Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	40.	Mercadeo educativo : cómo promover la oferta de instituciones y programas? / Edgar Enrique Zapata Guerrero Source: Tecnología AdministrativaMaterial type: Article; Format: print Language: Spanish Publisher: Medellín Availability: No items available : Add to cart (remove)

Biblioteca Juan Alberto Aragón Bateman

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Your search returned 143 results.