Biblioteca Juan Alberto Aragón Bateman

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1.
What you don't know about customer-perceived quality : the role of customer expectation distributions / Roland T. Rust...(et al.)

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

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2.
The Quality double whammy / William Boulding, Ajay Kalra, Richard Staelin

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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3.
A Hirarchical Bayes model for assortment choice / Eric T. Bradlow and Vithala R. Rao

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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4.
A Nonparametric approach to identifying latent relationships in hierarchical models / Thomas S. Shively, Greg M. Allenby, Robert Kohn

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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5.
Designing conjoint choice experiments using managers' prior beliefs / Zsolt Sándor and Michel Wedel

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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6.
Modeling variation in brand preference : the roles of objective environment and motivating conditions / Sha Yang, Greg M. Allenby, Geraldine Fennell

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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