Your search returned 5 results.

1.
A Hierarchical Bayes model of primary and secondary demand / Neeraj Arora, Greg M. Allenby, James L. Ginter

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

2.
Similarities in choice behavior across product categories / Andrew Ainslie, Peter E. Rossi

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

3.
The Quality double whammy / William Boulding, Ajay Kalra, Richard Staelin

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

4.
Eye fixations on advertisements and memory for brands : a model and findings / Michel Wedel, Rik Pieters

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

5.
Modeling variation in brand preference : the roles of objective environment and motivating conditions / Sha Yang, Greg M. Allenby, Geraldine Fennell

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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