Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'su:"ESTRATEGIAS DE MERCADEO"'

	1.	Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; revisión técnica Adriana Carranza Garza...(et al.) by Stanton, William J \| Etzel, Michael J \| Walker, Bruce J. Edition: 14. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2007Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / S816 / 2007 (4). Place hold Add to cart (remove)
	2.	Marketing estratégico / Roger J. Best ; traducción Dionisio Cámara Ibáñez by Best, Roger J. Edition: 4. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : Pearson ; Prentice Hall, c2007Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.835 / B288 (1). Place hold Add to cart (remove)
	3.	Negotiation strategies and the nature of channel relationships / Shankar Ganesan Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	4.	The Voice of the customer / Abbie Griffin and John R. Hauser Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Providence Availability: No items available : Add to cart (remove)
	5.	Consumerism : search for the consumer interest / edited by David A. Aaker and George S. Day by Aaker, David A., ed \| Day, George S., ed. Edition: 4. ed.Material type: Text; Format: print ; Audience: General; Language: English Publisher: New York : The Free Press, c1982Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 381.3 / C668 (1). Place hold Add to cart (remove)
	6.	Todos a vender : cómo convertir su empresa en una máquina de marketing / Jack L. Matthews ; traducción Teresa Niño Torres ; asesoría y revisión técnica Humberto Serna Gómez by Matthews, Jack L. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : Legis, c1994Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.85 / M188 (1). Place hold Add to cart (remove)
	7.	Inmunidad al mercadeo / George Lazarus con Bruce Wexler ; traducción Eduardo Calado Noguera ; revisión técnica Humberto Serna Gómez by Lazarus, George \| Wexler, Bruce. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : Legis, c1989Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.83 / L191 (1). Place hold Add to cart (remove)
	8.	La Sexta generación del marketing : el síndrome del camaguro / Francisco Alberto Madia de Souza ; traducción Germán Villamizar ; revisión técnica Alberto Narváez Rozo, Hernando Abdu Salame by Madia de Souza, Francisco Alberto. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : McGraw-Hill, c1995Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / M124 (1). Place hold Add to cart (remove)
	9.	Enfoque : el único futuro de su empresa / Al Ries ; traducción Roberto Haas García by Ries, Al. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1996Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / R428 (1). Place hold Add to cart (remove)
	10.	El Nuevo maximarketing : guía para trasformar la publicidad, promoción y estrategias de mercados para la economía de la información / Stan Rapp, Thomas L. Collins ; traducción de Roberto A. Haas by Rapp, Stan \| Collins, Thomas L. Edition: Revisado y actualizadoMaterial type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1996Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / R177n (1). Place hold Add to cart (remove)
	11.	Marketing ventas al por menor : para empleados, gerentes y empresarios / Warren G. Meyer...(et al.) by Meyer, Warren G. Edition: 8. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : McGraw-Hill, c1992, 1998Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.85 / M174 (1). Place hold Add to cart (remove)
	12.	Marketing estratégico / Jean-Jacques Lambin ; traducción Salvador Miquel, Antonio Carlos Cuenca ; revisión técnica Jaime Rivera, Nora Lado by Lambin, Jean-Jacques. Edition: 3. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1995Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.835 / L151 / 1995 (1). Place hold Add to cart (remove)
	13.	Gerencia de marketing : estrategias y programas / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden ; traducción Cecilia Avila de Barón ; revisión técnica Gabriel Pérez Cifuentes by Guiltinan, Joseph P \| Madden, Thomas J \| Paul, Gordon W. Edition: 6. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : McGraw-Hill, c1998Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / G845 (1). Place hold Add to cart (remove)
	14.	Defensive strategies for managing satisfaction and loyalty in the service industry / Laurette Dubé, Manfred F. Maute Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	15.	Customer contact and the evaluation of service experiences : propositions and implications for the design of services / William O. Bearden, Manoj K. Malhotra and Kelly H. Uscátegui Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	16.	Marketing / E. Jerome McCarthy, William D. Perreault ; traducción de María Elena Rosas Sánchez ; revisión técnica de Carlos Sedorio Martínez, Jesús Vázquez Llorens by McCarthy, E. Jerome \| Perreault, William D. Edition: 11. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / M111 (1). Place hold Add to cart (remove)
	17.	A Dynamic model of the duration of the customer's relationship with a continuous service provider : the role of satisfaction / Ruth N. Bolton Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum Availability: No items available : Add to cart (remove)
	18.	The Value of internet commerce of the customer / Ralph L. Keeney Source: Management ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	19.	Operations, quality and profitability in the provision of banking services / Andreas Soteriou, Stavros A. Zenios Source: Management ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	20.	Innovations in financial services, relationships and risk sharing / Franklin Allen, Douglas Gale Source: Management ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)

Biblioteca Juan Alberto Aragón Bateman

Refine your search

Availability

Authors

Collections

Holding libraries

Item types

Series

Places

Topics

Your search returned 122 results.