Your search returned 185 results.

1.
Market dynamics analysis and multiple segmentation / Robert S. Lee

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

2.
A Model of brand awareness and brand attitude advertising strategies / Larry Percy, John R. Rossiter

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

3.
Origin of rumor and tone of message in rumor quelling strategies / Easwar S. Iyer, Kathleen Debevec

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

4.
A Coupon is more than a low price : evidence from a shopping-simulation study / Robert M. Schindler

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

5.
Appraisal processes in the enactment of intentions to use coupons / Richard P. Bagozzi, Hans Baumgartner, Youjae Yi

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

6.
Dynamics of channel negotiations : contention and reciprocity / Nermin Eyuboglu, Andreas Buja

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

7.
Psychological meaning : empirical directions for identification and strategy development / Linda L. Golden, Mark I. Alpert, John F. Betak

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

8.
A Bayesian approach to estimating household parameters / Peter E. Rossi and Greg M. Allenby

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

9.
Negotiation strategies and the nature of channel relationships / Shankar Ganesan

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

10.
The Voice of the customer / Abbie Griffin and John R. Hauser

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Providence Availability: No items available :

11.
Predicting advertising pulsing policies in an oligopoly : a model and empirical test / J. Miguel Villas-Boas

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Providence Availability: No items available :

12.
An Empirical pooling approach for estimating marketing mix elasticities with PIMS data / Venkatram Ramaswamy...(et al.)

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Providence Availability: No items available :

13.
A Look on the cost side : market share and the competitive environment / William Boulding and Richard Staelin

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Providence Availability: No items available :

14.
Truth in concentration in the land of (80/20) laws / David C. Schmittlein, Lee G. Cooper and Donald G. Morrison

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Providence Availability: No items available :

15.
Corporate culture, customer orientation and innovativeness in japanese firms : a quadrad analysis / Rohit Deshpandé, John U. Farley and Frederick E. Webster

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

16.
Organizing successful co-marketing alliances / Louis P. Bucklin and Sanjit Sengupta

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

17.
Premarket forecasting for new consumer durable goods : modeling categorization, elimination and consideration phenomena / Glen L. Urban, John S. Hulland and Bruce D. Weinberg

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

18.
Service firms' international entry-mode choice : a modified transaction-cost analysis approach / M. Krishna Erramilli and C. P. Rao

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

19.
Assessing the impact of competitive entry on market expansion and incumbent sales / Vijay Mahajan, Subhash Sharma and Robert D. Buzzell

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

20.
Social values and female fashion leadership : a cross-cultural study / Ronald E. Goldsmith, Jon B. Freiden, Jacqueline C. Kilsheimer

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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