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161.
MOVIEMOD : an implementable decision-support system for prerelease market evaluation of motion pictures / Jehoshua Eliashberg...(et al.)

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

162.
The Impact of discrete bidding and bidder aggressiveness on sellers' strategies in open English auctions : reserves and covert shilling / Atanu R. Sinha, Eric A. Greenleaf

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

163.
Marketing : un enfoque global / E. Jerome McCarthy, William D. Perreault ; traducción Rosa María Rosas Sánchez, Olivia del Carmen Farrés Domenzáin ; revisión técnica Yezmín López Taymani, Clotilde Hernández Garnica, Mary C. Pope

by McCarthy, E. Jerome | Perreault, William D.

Edition: 13. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2001Availability: Items available for reference: Biblioteca Juan Alberto Aragón Bateman En EmpasteCall number: 658.8 / M111m (1). :

164.
Sales through sequential distribution channels : an application to movies and videos / Donald R. Lehmann and Charles B. Weinberg

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

165.
The Effects of strategy type on the market orientation-performance relationship / Ken Matsuno and John T. Mentzer

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

166.
Opportunism in interfirm relationships : forms, outcomes and solutions / Kenneth H. Wathne and Jan B. Heide

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

167.
Strategic interdependence in organizations : deconglomeration and marketing strategy / P. Rajan Varadarajan, Satish Jayachandran and J. Chris White

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

168.
Buyer-supplier relationships and customer firm costs / Joseph P. Cannon and Christian Homburg

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

169.
Market response to a major policy change in the marketing mix : learning from Procter & Gamble's value pricing strategy / Kusum L. Ailawadi, Donald R. Lehmann and Scott A. Neslin

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

170.
On the optimality of delegating pricing authority to the sales force / Kissan Joseph

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

171.
Which ad works, when, where and how often? : modeling the effects of direct television advertising / Gerard J. Tellis, Rajesh K. Chandy and Pattana Thaivanich

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

172.
Cast demographics, unobserved segments and heterogeneous switching costs in a television viewing choice model / Ron Shachar and John W. Emerson

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

173.
Consumer response to negative publicity : the moderating role of commitment / Rohini Ahluwalia, Robert E. Burnkrant and H. Rao Unnava

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

174.
Impact of product-harm crises on brand equity : the moderating role of consumer expectations / Niraj Dawar and Madan M. Pillutla

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

175.
Expanding to the Internet : pricing and communications strategies whem firms compete on multiple channels / Florian Zettelmeyer

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

176.
Cultural variations in country of origin effects / Zeynep Gürhan-Canli and Durairaj Maheswaran

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

177.
An Experimental and theoretical analysis of price-matching refund policies / Sanjay Jain and Joydeep Srivastava

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

178.
Internet recommendation systems / Asim Ansari, Skander Essegaier and Rajeev Kohli

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

179.
A Multiple-layer model of market-oriented organizational culture : measurement issues and performance outcomes / Christian Homburg and Christian Pflesser

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

180.
Aproximación, alcances y perspectivas del marketing político / Carlos Salazar Vargas

Source: Tecnología AdministrativaMaterial type: Article Article; Format: print Language: Spanish Publisher: Medellín Availability: No items available :

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