Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'su:"DESARROLLO DE LOS PRODUCTOS"'

	1.	Sociocognitive dynamics in a product market / José Antonio Rosa...(et al.) Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	2.	An Examination of organizational factors influencing new product success in internal and alliance-based processes / Eugene Sivadas and F. Robert Dwyer Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	3.	A Connectionist model of brand-quality associations / Chris Janiszewski and Stijn M. J. Van Osselaer Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	4.	Entrenched knowledge structures and consumer response to new products / C. Page Moreau, Donald R. Lehmann and Arthur B. Markman Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	5.	The Moderating effects of country of assembly : country of parts and country of design of hybrid product evaluations / Paul Chao Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	6.	The Impact of brand extension introduction on choice / Vanitha Swaminathan, Richard J. Fox and Srinivas K. Reddy Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	7.	Building brand community / James H. McAlexander, John W. Schouten and Harold F. Koenig Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	8.	The Effects of ingredient branding strategies on host brand extendibility / Kalpesh Kaushik Desai and Kevin Lane Keller Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	9.	The Differential impact of goal congruency on attitudes, intentions and the transfer brand equity / Ingrid M. Martin and David W. Stewart Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	10.	How much does the market value an improvement in a product attribute? / Elie Ofek, V. Srinivasan Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	11.	The Asymmetric information model of state dependence / Nickolay V. Moshkin, Ron Shachar Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	12.	The Influence and value of analogical thinking during new product ideation / Darren W. Dahl and Page Moreau Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	13.	Is the first to market the first to fail? : empirical evidence for industrial goods businesses / William T. Robinson and Sungwook Min Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	14.	Psychological implications of customer participation in co-production / Neeli Bendapudi and Robert P. Leone Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	15.	Investigación integral de mercados : decisiones sin incertidumbre / José Nicolás Jany Castro by Jany Castro, José Nicolás. Edition: 3. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : McGraw-Hill, c2005Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.83 / J169in (2). Place hold Add to cart (remove)
	16.	De estrella regional a líder global : Yang Jianguo, country manager en China, fue ascendido a jefe de desarrollo global de productos de una circunspecta empresa productora de perfumes franceses. Cómo puede despojarse de algunos prejuicios y conquistar a sus colegas occidentales y apegarlos a la tradición, dándole al mimo tiempo nueva vida a una anticuada línea de productos? / Nitin Nohria ; comentarios de Katherine Tsang, Mansour Javidan y James Champy Source: Harvard Business Review : América LatinaMaterial type: Article; Format: print Language: Spanish Publisher: Santiago de Chile Availability: No items available : Add to cart (remove)
	17.	No se excluya del superdescuento : una nueva clase de tiendas europeas de descuento tiene en la mira a los minoristas estadounidenses / Jan-Benedict E. M. Steenkamp y Nirmalya Kumar Source: Harvard Business Review : América LatinaMaterial type: Article; Format: print Language: Spanish Publisher: Santiago de Chile Availability: No items available : Add to cart (remove)
	18.	Comportamiento del consumidor : enfoque América Latina / Rolando Arellano Cueva by Arellano Cueva, Rolando. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2002Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / A725 (1). Place hold Add to cart (remove)
	19.	Desarrollo plan de negocios Alkada Ltda. : producción y comercialización de artesanías indígenas en Colombia / Iván Camilo Rátiva Rodríguez, John Alexander Torres Pulido, Iván Darío Latorre Hernández by Rátiva Rodríguez, Iván Camilo \| Latorre Hernández, Iván Darío \| Torres Pulido, John Alexander. Language: Spanish Publisher: Bogotá : s.n., 2010Dissertation note: Tesis (Administrador de Negocios Internacionales) Fundación Universitaria Konrad Lorenz. Facultad de Ciencias Económicas y Administrativas, 2010 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.8 / R184 (2). Place hold Add to cart (remove)
	20.	Gamavital Ltda. : comercialización de achicoria como sustituto del café / Luis Jorge Gama Maldonado ; director Sergio Pulgarín ; asesor Alexander Neita by Gama Maldonado, Luis Jorge \| Neita, Alexander [asesor] \| Pulgarín, Sergio [director]. Language: Spanish Publisher: Bogotá : s.n., 2010Dissertation note: Tesis (Administrador de Negocios Internacionales) Fundación Universitaria Konrad Lorenz. Facultad de Ciencias Económicas y Administrativas, 2010 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.8 / G151g (2). Place hold Add to cart (remove)

Biblioteca Juan Alberto Aragón Bateman

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