Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'su:"DESARROLLO DE LOS PRODUCTOS"'

Tel: (+57 1) 347 23 11 Carrera 9 Bis No. 62 - 43 Bogotá - Colombia eMail: info@konradlorenz.edu.co Rutas de acceso a la universidad (Google Maps) Carácter académico: Institución Universitaria. Personería Jurídica por Resolución 18537 del 4 de noviembre de 1981 del Ministerio de Educación Nacional. Institución de Educación Superior sujeta a inspección y vigilancia por el Ministerio de Educación Nacional (Art. 2.5.3.2.10.2, Decreto 1075 de 2015).
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	1.	Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; revisión técnica Adriana Carranza Garza...(et al.) by Stanton, William J \| Etzel, Michael J \| Walker, Bruce J. Edition: 14. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2007Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / S816 / 2007 (4). Place hold Add to cart (remove)
	2.	New-product development and testing / edited by Walter Henry, Michael Menasco, Hirokazu Takada by Henry, Walter, ed \| Menasco, Michael, ed \| Takada, Hirokazu, ed. Material type: Text; Format: print ; Audience: General; Language: English Publisher: New York : Lexington Books, c1989Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.575 / N29 (1). Place hold Add to cart (remove)
	3.	Investigación de mercados estratégica : cómo utilizar de forma inteligente la información de los estudios de mercado / José María Ferré Trenzano by Ferré Trenzano, José María. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Gestión 2000, c1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.83 / F277 (1). Place hold Add to cart (remove)
	4.	New firm survival : institutional explanations for new franchisor mortality / Scott Shane, Maw-Der-Foo Source: Management ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	5.	A Punctuated-equilibrium model of technology diffusion / Christoph H. Loch, Bernardo A. Huberman Source: Management ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	6.	Holistic customer requirements and the design-select decision / Karl T. Ulrich, David J. Ellison Source: Management ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	7.	Real options and product life cycles / Nicolas P. B. Bollen Source: Management ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	8.	A Nonconscious processing explanation of consumer response to product design / Robert W. Veryzer Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	9.	A New dimension reduction approach for data-rich marketing environments : sliced inverse regression / Prasad A. Naik, Michael R. Hagerty and Chih-Ling Tsai Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	10.	Implementing quality improvement programs designed to enhance customer satisfaction : quasi-experiments in the United States and Spain / Duncan I. Simester...(et al.) Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	11.	Historical method in marketing research with new evidence on long-term market share stability / Peter N. Golder Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	12.	A Connectionist model of brand-quality associations / Chris Janiszewski and Stijn M. J. Van Osselaer Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	13.	Threats to the external validity of brand extension research / Richard R. Klink and Daniel C. Smith Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	14.	Juran y la planificación para la calidad / J. M. Juran ; versión española por Jesús Nicolau Medina, Mercedes Gozalbes Ballester by Juran, J. M. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : Ediciones Díaz de Santos, c1990Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.562 / J871j (1). Place hold Add to cart (remove)
	15.	The Moderating effects of country of assembly : country of parts and country of design of hybrid product evaluations / Paul Chao Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	16.	The Impact of brand extension introduction on choice / Vanitha Swaminathan, Richard J. Fox and Srinivas K. Reddy Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	17.	Building brand community / James H. McAlexander, John W. Schouten and Harold F. Koenig Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	18.	The Effects of ingredient branding strategies on host brand extendibility / Kalpesh Kaushik Desai and Kevin Lane Keller Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	19.	The Differential impact of goal congruency on attitudes, intentions and the transfer brand equity / Ingrid M. Martin and David W. Stewart Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	20.	The Value relevance of brand attitude in high-technology markets / David A. Aaker and Robert Jacobson Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)

Biblioteca Juan Alberto Aragón Bateman

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