Biblioteca Juan Alberto Aragón Bateman

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Your search returned 419 results.

81.
Entry barriers : a dull-, one-, or two-edged sword for incumbents? unraveling the paradox from a contingency perspective / Jin K. Han, Namwoon Kim and Hong-Bumm Kim

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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82.
Strategic interdependence in organizations : deconglomeration and marketing strategy / P. Rajan Varadarajan, Satish Jayachandran and J. Chris White

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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83.
Buyer-supplier contracts versus joint ventures : determinants and consequences of transaction structure / Mark B. Houston and Shane A. Johnson

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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84.
The Emergence of market structure in new repeat-purchase categories : the interplay of market share and retailer distribution / Bart J. Bronnenberg, Vijay Mahajan and Wilfried R. Vanhonacker

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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85.
A New dimension reduction approach for data-rich marketing environments : sliced inverse regression / Prasad A. Naik, Michael R. Hagerty and Chih-Ling Tsai

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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86.
Implementing quality improvement programs designed to enhance customer satisfaction : quasi-experiments in the United States and Spain / Duncan I. Simester...(et al.)

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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87.
Historical method in marketing research with new evidence on long-term market share stability / Peter N. Golder

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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88.
Impact of a late entrant on the diffusion of a new product/service / Trichy V. Krishnan, frank M. Bass and V. Kumar

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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89.
A Connectionist model of brand-quality associations / Chris Janiszewski and Stijn M. J. Van Osselaer

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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90.
Artificial neural network decision support systems for new product development project selection / R. Jeffrey Thieme, Michael Song and Roger J. Calantone

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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91.
Market entry strategy under firm heterogeneity and asymmetric payoffs / Chakravarthi Narasimhan, Z. John Zhang

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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92.
New product diffusion acceleration : measurement and analysis / Christophe Van den Bulte

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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93.
Multiple messages to retain retailers : signaling new product demand / Preyas S. Desai

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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94.
Raising awareness and signaling quality to uninformed consumers : a price-advertising model / Hao Zhao

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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95.
The Acquisition and utilization of information in new product alliances : a strenght-of-ties perspective / Aric Rindfleisch and Christine Moorman

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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96.
Cross-unit competition for a market charter : the enduring influence of structure / Mark B. Houston...(et al.)

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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97.
The Effect of reward structures on the performance of cross-functional product development teams / Shikhar Sarin and Vijay Mahajan

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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98.
Evaluating promotions in shopping environments : decomposing sales response into attraction, conversion and spending effects / Shun Yin Lam...(et al.)

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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99.
Collaborating to compete / Wilfred Amaldoss...(et al.)

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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100.
Communicating the consequences of early detection : the role of evidence and framing / Dena Cox and Anthony D. Cox

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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