Your search returned 419 results.

121.
Fundamentos de marketing / William Stanton, Michael J. Etzel, Bruce J. Walker ; traducción Celia Ascencio Lara ; revisión técnica Yezmín López Taymani

by Stanton, William J | Etzel, Michael J | Walker, Bruce J.

Edition: 11. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / S816 / 2000 (1).

122.
Las 22 Leyes inmutables de la marca : cómo convertir un producto o un servicio en una marca mundial / Al Ries, Laura Ries ; versión española Raúl Peralba y Raúl G. del Río

by Ries, Al | Ries, Laura.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / R428r (1).

123.
El Emprendedor de éxito : guía de planes de negocios / Rafael Eduardo Alcaraz Rodríguez

by Alcaraz Rodríguez, Rafael Eduardo.

Edition: 2. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2001Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.409 / A511 (2).

124.
Administración de producción y operaciones / Norman Gaither, Greg Frazier

by Gaither, Norman | Frazier, Greg.

Edition: 8. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : International Thomson, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.5 / G148 CD.1 (4).

125.
Innovación empresarial : arte y ciencia en la creación de empresas / Rodrigo Varela ; revisión técnica Orlando Salinas Gómez

by Varela, Rodrigo.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Colombia : Prentice Hall ; Pearson Educación ; Addison Wesley, c2001Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.406 / V172 (2).

126.
Investigating new product diffusion across products and countries / Debabrata Talukdar, K. Sudhir, Andrew Ainslie

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

127.
The Impact of heterogeneity and III-conditioning on diffusion model parameter estimates / Albert C. Bemmaor, Janghyuk Lee

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

128.
When good news about your rivals is good for you : the effect of third-party information on the division of channel profits / Greg Shaffer, Florian Zettelmeyer

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

129.
Multinational diffusion models : an alternative framework / V. Kumar, Trickhy V. Krishnan

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

130.
Using advance purchase orders to forecast new product sales / Wendy W. Moe, Peter F. Fader

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

131.
How much does the market value an improvement in a product attribute? / Elie Ofek, V. Srinivasan

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

132.
The Asymmetric information model of state dependence / Nickolay V. Moshkin, Ron Shachar

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

133.
Using multimarket data to predict brand performance in markets for which no or poor data exist / Bart J. Bronnenberg and Catarina Sismeiro

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

134.
The Influence and value of analogical thinking during new product ideation / Darren W. Dahl and Page Moreau

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

135.
Is the first to market the first to fail? : empirical evidence for industrial goods businesses / William T. Robinson and Sungwook Min

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

136.
Reciprocal spillover effects : a strategic benefit of brand extensions / Subramanian Balachander and Sanjoy Ghose

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

137.
Psychological implications of customer participation in co-production / Neeli Bendapudi and Robert P. Leone

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

138.
Incidencias socio-económicas para poner en marcha una comercializadora de calzado de Cúcuta, Norte de Santander / Rosalba Gil Acevedo, Carlos Giovanni Alba Reyes

by Gil Acevedo, Rosalba | Alba Reyes, Carlos Giovanni.

Language: Spanish Publisher: Bogotá : s.n., 2003Dissertation note: Tesis (Administrador de Empresas) Fundación Universitaria Konrad Lorenz. Facultad de Ciencias Económicas y Administrativas, 2003 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 382.6 / G45 (1).

139.
Asehogar / Esperanza Escobar Tafur, Ma. Claudia Barreto Téllez ; director Carlos Lucas

by Escobar Tafur, Esperanza | Barreto Téllez, Ma. Claudia | Lucas, Carlos [director].

Language: Spanish Publisher: Bogotá : s.n., 2003Dissertation note: Tesis (Administrador de Empresas) Fundación Universitaria Konrad Lorenz. Facultad de Ciencias Económicas y Administrativas, 2003 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 382.6 / E816 (1).

140.
Unidad virtual portátil antiestrés / Luis Eduardo Otálora Angel, Gabriela Hernández Pabón ; director Carlos Adolfo Lucas

by Otálora Angel, Luis Eduardo | Hernández Pabón, Gabriela | Lucas, Carlos Adolfo [director].

Language: Spanish Publisher: Bogotá : s.n., 2003Dissertation note: Tesis (Administrador de Empresas) Fundación Universitaria Konrad Lorenz. Facultad de Ciencias Económicas y Administrativas, 2003 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.83 / O815 (1).

  • Síganos en

Tel: (+57 1) 347 23 11 Carrera 9 Bis No. 62 - 43 Bogotá - Colombia eMail: info@konradlorenz.edu.co Rutas de acceso a la universidad (Google Maps) Carácter académico: Institución Universitaria. Personería Jurídica por Resolución 18537 del 4 de noviembre de 1981 del Ministerio de Educación Nacional. Institución de Educación Superior sujeta a inspección y vigilancia por el Ministerio de Educación Nacional (Art. 2.5.3.2.10.2, Decreto 1075 de 2015).
Vigilada Mineducación