Your search returned 419 results.

101.
The Category-demand effects of price promotions / Vincent R. Nijs...(et al.)

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

102.
Truth or consequences : an analysis of vaporware and new product announcements / Barry L. Bayus, Sanjay Jain and Ambar G. Rao

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

103.
Entrenched knowledge structures and consumer response to new products / C. Page Moreau, Donald R. Lehmann and Arthur B. Markman

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

104.
Cross-functional product development teams, creativity and the innovativeness of new consumer products / Rajesh Sethi, Daniel C. Smith and C. Whan Park

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

105.
An Empirical analysis of firms' product line decisions / William R. Putsis and Barry L. Bayus

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

106.
Threats to the external validity of brand extension research / Richard R. Klink and Daniel C. Smith

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

107.
Why some new products are more successful than others / David H. Henard and David M. Szymanski

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

108.
El Plan de empresa : cómo planificar la creación de una empresa / Montserrat Ollé...(et al.)

by Ollé, Montserrat.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Alfaomega ; Marcombo, c1998Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.4 / P516 (2).

109.
Cómo crear su propia empresa : factores clave de gestión / Manuel Ludevid, Montserrat Ollé

by Ludevid, Manuel | Ollé, Montserrat.

Edition: 2. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : Alfaomega ; Marcombo, c1998Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.4 / L822 (1).

110.
Juran y la planificación para la calidad / J. M. Juran ; versión española por Jesús Nicolau Medina, Mercedes Gozalbes Ballester

by Juran, J. M.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : Ediciones Díaz de Santos, c1990Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.562 / J871j (1).

111.
Tecnología e innovación en la empresa : dirección y gestión / Pere Escorsa Castells, Jaume Valls Pasola

by Escorsa Castells, Pere | Valls Pasola, Jaume.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : Alfaomega ; Edicions UPC, c2001Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.403 / E816 (3).

112.
The Spatial representation of market information / Wayne S. DeSarbo...(et al.)

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

113.
The Moderating effects of country of assembly : country of parts and country of design of hybrid product evaluations / Paul Chao

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Clemson Availability: No items available :

114.
The Impact of brand extension introduction on choice / Vanitha Swaminathan, Richard J. Fox and Srinivas K. Reddy

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

115.
Building brand community / James H. McAlexander, John W. Schouten and Harold F. Koenig

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

116.
The Effects of ingredient branding strategies on host brand extendibility / Kalpesh Kaushik Desai and Kevin Lane Keller

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

117.
The Differential impact of goal congruency on attitudes, intentions and the transfer brand equity / Ingrid M. Martin and David W. Stewart

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

118.
The Value relevance of brand attitude in high-technology markets / David A. Aaker and Robert Jacobson

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

119.
Marketing-mix variables and the diffusion of successive generations of a technological innovation / Peter J. Danaher, Bruce G. S. Hardie and William P. Putsis

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

120.
The Effects of progressive levels of interactivity and vividness in web marketing sites / James R. Coyle and Esther Thorson

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Clemson Availability: No items available :

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