Biblioteca Juan Alberto Aragón Bateman

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41.
Opportunism in interfirm relationships : forms, outcomes and solutions / Kenneth H. Wathne and Jan B. Heide

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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42.
Strategic interdependence in organizations : deconglomeration and marketing strategy / P. Rajan Varadarajan, Satish Jayachandran and J. Chris White

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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43.
Buyer-supplier contracts versus joint ventures : determinants and consequences of transaction structure / Mark B. Houston and Shane A. Johnson

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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44.
The Emergence of market structure in new repeat-purchase categories : the interplay of market share and retailer distribution / Bart J. Bronnenberg, Vijay Mahajan and Wilfried R. Vanhonacker

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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45.
Controlling measurement errors in models of advertising competition / Prasad A. Naik and Chih-Ling Tsai

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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46.
Impact of a late entrant on the diffusion of a new product/service / Trichy V. Krishnan, frank M. Bass and V. Kumar

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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47.
Expanding to the Internet : pricing and communications strategies whem firms compete on multiple channels / Florian Zettelmeyer

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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48.
Cultural variations in country of origin effects / Zeynep Gürhan-Canli and Durairaj Maheswaran

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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49.
An Experimental and theoretical analysis of price-matching refund policies / Sanjay Jain and Joydeep Srivastava

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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50.
El Comercio electrónico como ventaja competitiva en las PYMES : un nuevo rol en la gestión empresarial / Martín Darío Arango Serna...(et al.)

Source: Tecnología AdministrativaMaterial type: Article Article; Format: print Language: Spanish Publisher: Medellín Availability: No items available :

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51.
Market entry strategy under firm heterogeneity and asymmetric payoffs / Chakravarthi Narasimhan, Z. John Zhang

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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52.
Embodied-concept use in sense making by marketing managers / José Antonio Rosa

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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53.
Illusions of marketing planners / John A. Weber

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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54.
The Acquisition and utilization of information in new product alliances : a strenght-of-ties perspective / Aric Rindfleisch and Christine Moorman

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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55.
Cross-unit competition for a market charter : the enduring influence of structure / Mark B. Houston...(et al.)

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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56.
Segundo estudio de benchmarking en indicadores logísticos y scorecard en ECR y EHCR / Instituto Colombiano de Codificación y Automatización Comercial

by Instituto Colombiano de Codificación y Automatización Comercial.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : IAC, 1999Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.406 / I688 (1).

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57.
Reward programs and tacit collusion / Byung-Do Kim, Mengze Shi, Kannan Srinivasan

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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58.
Collaborating to compete / Wilfred Amaldoss...(et al.)

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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59.
Individual marketing with imperfect targetability / Yuxin Chen, Chakravarthi Narasimhan, Z. John Zhang

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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60.
Competitive pricing behavior in the auto market : a structural analysis / K. Sudhir

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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