Mail versus mall :   a strategic analysis of competition between direct marketers and conventional retailers /  
Sridhar Balasubramanian 
 - Linthicum 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CANALES DE DISTRIBUCION<br/>COMERCIO ELECTRONICO<br/>COMERCIO MINORISTA<br/>COMPETENCIA COMERCIAL<br/>INTERNET<br/>MERCADEO<br/>MERCADEO DIRECTO<br/>TEORIA DE LOS JUEGOS