The Red and the black :   mental accounting of savings and debt /  
Drazen Prelec, George Loewenstein 
 - Linthicum 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CONDUCTA DEL CONSUMIDOR<br/>ELECCION<br/>HEDONISMO<br/>PAGOS DIFERIDOS<br/>PRECIOS<br/>TOMA DE DECISIONES