Risk-taking propensity in supplier choice :   differences by sex and decision frame in a simulated organizational buying context /  
James E. Stoddard, Edward F. Fern 
 - New York 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CONDUCTA DEL CONSUMIDOR<br/>DIFERENCIAS SEXUALES HUMANAS<br/>ELECCION<br/>ESTILO ATRIBUCIONAL<br/>PRECIOS<br/>SATISFACCION DEL CONSUMIDOR<br/>TOMA DE DECISIONES