TY  - BOOK
AU  - Desatnick,Robert L.
AU  - Detzel,Denis H.
TI  - Managing to keep the customer : : how to achieve and maintain superior customer service throughout the organization / 
T2  - The Jossey-Bass Management Series
SN  - 1555424155
U1  - 658.812 
PY  - 1993///
CY  - San Francisco : 
PB  - Jossey-Bass, 
KW  - CALIDAD EN EL SERVICIO
KW  - CLIENTES
KW  - CONSUMIDORES
KW  - ESTUDIOS DE CASOS
KW  - SATISFACCION DEL CONSUMIDOR
KW  - SERVICIOS AL CLIENTE
ER  -