Jones, John Philip <br/><br/>
What's in a name? :   advertising and the concept of brands /  
John Philip Jones ; foreword by Don Johnston 
 - New York :   Lexington Books,   c1986 
 - 292 p. ;  
<br/><br/><label>ISBN: </label>0669111422 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CLIENTES<br/>CONDUCTA DEL CONSUMIDOR<br/>ESTUDIOS DE CASOS<br/>INVESTIGACION DEL CONSUMIDOR<br/>MARCAS REGISTRADAS<br/>OLIGOPOLIOS<br/>PUBLICIDAD
<br/><br/><label>Dewey Class. No.: </label>658.834  / J662