TY  - SER
TI  - Prediction of choice in a technically complex, essentially intangible, highly experiential and rapidly evolving consumer product / 
CY  - New York
KW  - ACTITUDES DEL CONSUMIDOR
KW  - CONDUCTA DEL CONSUMIDOR
KW  - MARCAS REGISTRADAS
KW  - TEORIA DE LA ACCION RAZONADA
KW  - TOMA DE DECISIONES
ER  -