Prediction of choice in a technically complex, essentially intangible, highly experiential and rapidly evolving consumer product /  
Rajan Nataraajan 
 - New York 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ACTITUDES DEL CONSUMIDOR<br/>CONDUCTA DEL CONSUMIDOR<br/>MARCAS REGISTRADAS<br/>TEORIA DE LA ACCION RAZONADA<br/>TOMA DE DECISIONES