Identifying global and culture-specific dimensions of humor in advertising :   a multinational analysis /  
Dana L. Alden, Wayne D. Hoyer and Chol Lee 
 - Chicago 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ACTITUDES DEL CONSUMIDOR<br/>CONSUMIDORES<br/>ESTUDIOS TRANSCULTURALES<br/>HUMOR<br/>PUBLICIDAD TELEVISADA