Corporate culture, customer orientation and innovativeness in japanese firms :   a quadrad analysis /  
Rohit Deshpandé, John U. Farley and Frederick E. Webster 
 - Chicago 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CALIDAD DEL PRODUCTO<br/>CULTURA<br/>ESTRATEGIAS DE MERCADEO<br/>INNOVACIONES EN EL CONSUMO<br/>MERCADEO<br/>ORIENTACION AL CLIENTE