Predicting advertising pulsing policies in an oligopoly :   a model and empirical test /  
J. Miguel Villas-Boas 
 - Providence 
<br/><br/><label>Subjects--Topical Terms: </label><br/>COMPETENCIA PUBLICITARIA<br/>ESTRATEGIAS DE MERCADEO<br/>MERCADEO<br/>OLIGOPOLIOS<br/>PUBLICIDAD