Consumer behavior
concepts and applications
Loudon, David L.
creator
Della Bitta, Albert J.
text
xxu
New York
McGraw-Hill
c1988
1988
3. ed.
monographic
eng
716 p. : il. ;
general
David L. Loudon, Albert J. Della Bitta
xxu
ACTITUDES
CAMBIO DE ACTITUD
CONDUCTA DEL CONSUMIDOR
CONSUMIDORES
ESTRATEGIAS DE MERCADEO
ESTUDIOS DE CASOS
INVESTIGACION DEL CONSUMIDOR
MERCADEO
MOTIVACION
PSICOLOGIA DEL CONSUMIDOR
658.834 L682
McGraw-Hill Series in Marketing
0070387648
CO-BoFKL
980101
003700