Loudon, David L. <br/><br/>
Consumer behavior :   concepts and applications /  
David L. Loudon, Albert J. Della Bitta 
 - 3. ed. 
 - New York :   McGraw-Hill,   c1988 
 - 716 p. :   il. ;  
 - McGraw-Hill Series in Marketing .
<br/><br/><label>ISBN: </label>0070387648 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ACTITUDES<br/>CAMBIO DE ACTITUD<br/>CONDUCTA DEL CONSUMIDOR<br/>CONSUMIDORES<br/>ESTRATEGIAS DE MERCADEO<br/>ESTUDIOS DE CASOS<br/>INVESTIGACION DEL CONSUMIDOR<br/>MERCADEO<br/>MOTIVACION<br/>PSICOLOGIA DEL CONSUMIDOR
<br/><br/><label>Dewey Class. No.: </label>658.834  / L682