East, Robert <br/><br/>
Consumer Behaviour :   applications in marketing /  
Robert East, Malcolm Wright, Marc Vanhuele  
 - London :   Sage,   c2008 
 - 334 p. ;  
<br/><br/><label>ISBN: </label>9781412934312 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ACTITUDES DEL CONSUMIDOR<br/>CONDUCTA DEL CONSUMIDOR<br/>CONSUMIDORES<br/>MARCAS REGISTRADAS<br/>MERCADEO<br/>OFERTAS<br/>PRECIOS<br/>SATISFACCION DEL CONSUMIDOR<br/>TOMA DE DECISIONES
<br/><br/><label>Dewey Class. No.: </label>658.834  / E188