Gibbs, Paul <br/><br/>
Marketing higher and further education :   an educator's guide to promoting courses, departments and institutions /  
Paul Gibbs, Michael Knapp 
 - London :   Kogan Page,   c2002 
 - 147 p. ;  
<br/><br/><label>ISBN: </label>0749432942 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ACTITUDES DEL CONSUMIDOR<br/>CONSUMIDORES<br/>EDUCACION SUPERIOR<br/>ESTRATEGIAS DE MERCADEO<br/>ESTUDIOS DE CASOS<br/>INVESTIGACION DE MERCADO<br/>INVESTIGACION DEL CONSUMIDOR<br/>MERCADEO<br/>MERCADEO DE SERVICIOS<br/>POSICIONAMIENTO<br/>PRECIOS<br/>PUBLICIDAD<br/>SEGMENTACION DE MERCADOS
<br/><br/><label>Dewey Class. No.: </label>658.835  / G411