Informants in organizational marketing research :   why use multiple informants and how to aggregate responses /  
Gerrit H. Van Bruggen, Gary L. Lilien and Manish Kacker 
 - Chicago 
<br/><br/><label>Subjects--Topical Terms: </label><br/>INVESTIGACION DE MERCADO<br/>INVESTIGACION ORGANIZACIONAL<br/>MEDICION<br/>MODELO BAYESIANO