Modeling variation in brand preference :   the roles of objective environment and motivating conditions /  
Sha Yang, Greg M. Allenby, Geraldine Fennell 
 - Linthicum, MD 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ACTITUDES DEL CONSUMIDOR<br/>ELECCION<br/>MARCAS REGISTRADAS<br/>MODELO BAYESIANO<br/>MOTIVACION DEL CONSUMIDOR<br/>PERCEPCION DEL PRODUCTO