Consumer heterogeneity and competitive price-matching guarantees /  
Yuxin Chen, Chakravarthi Narasimhan, Z. John Zhang 
 - Linthicum, MD 
<br/><br/><label>Subjects--Topical Terms: </label><br/>COMERCIO MINORISTA<br/>COMPETENCIA COMERCIAL<br/>COSTOS<br/>ESTRATEGIAS DE MERCADEO<br/>OFERTAS<br/>PRECIOS