The Shopping basket : a model for multicategory purchase incidence decisions / Puneet Manchanda, Asim Ansari, Sunil Gupta
Material type: ArticleLanguage: English Publisher: Linthicum Subject(s): COMERCIO MINORISTA | CONDUCTA DEL CONSUMIDOR | ELECCION | MODELO BAYESIANO | OFERTAS | PRECIOS | TOMA DE DECISIONESOther classification: REV In: Marketing Science Vol. 18 No. 2 (1999) ; p. 95-114No physical items for this record
There are no comments on this title.