Social desirability bias : a neglected aspect of validity testing / Maryon F. King and Gordon C. Bruner
Material type: ArticleLanguage: English Publisher: New York Subject(s): CONDUCTA DEL CONSUMIDOR | CONFIABILIDAD DEL TEST | CONVENIENCIA SOCIAL | DISEÑO | INVESTIGACION | INVESTIGACION DEL CONSUMIDOR | MEDICION | METODOS DE INVESTIGACION | VALIDEZ DEL TESTOther classification: REV In: Psychology and Marketing Vol. 17 No. 2 (2000) ; p. 79-103No physical items for this record
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