The Services marketing system and customer psychology / Banwari Mittal, Julie Baker
Material type: ArticleLanguage: English Publisher: New York Subject(s): MERCADEO | MEZCLA DE MERCADEO | OFERTAS | PRECIOS | PSICOLOGIA DEL CONSUMIDOR | SATISFACCION DEL CONSUMIDOROther classification: REV In: Psychology and Marketing Vol. 15 No. 8 (1998) ; p. 727-733No physical items for this record
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