What's in a name? : advertising and the concept of brands / John Philip Jones ; foreword by Don Johnston
Material type: TextLanguage: English Publisher: New York : Lexington Books, c1986Description: 292 pISBN: 0669111422Subject(s): CLIENTES | CONDUCTA DEL CONSUMIDOR | ESTUDIOS DE CASOS | INVESTIGACION DEL CONSUMIDOR | MARCAS REGISTRADAS | OLIGOPOLIOS | PUBLICIDADDDC classification: 658.834Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Libro | Biblioteca Juan Alberto Aragón Bateman | Colección Abierta | 658.834 / J662 (Browse shelf) | Available | 002942 |
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658.834 / H678 Buyer behavior : | 658.834 / H692 Consumer behavior / | 658.834 / I642 Fidelización de consumidores : | 658.834 / J662 What's in a name? : | 658.834 / K132 Economic choice theory : | 658.834 / L682 Consumer behavior : | 658.834 / L682 / 1995 Comportamiento del consumidor : |
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