Setting the stage : collective selection in the stylistic context of commercials / Michael R. Solomon and Lawrence Greenberg
Material type: ArticleLanguage: English Publisher: Houston Subject(s): COMERCIALES | CONTEXTO ESTILISTICO | PROCESAMIENTO DE INFORMACION | PUBLICIDADOther classification: REV In: Journal of Advertising Vol. 22 No. 1 (1993) ; p. 11-24No physical items for this record
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