Involvement and risk / Meera P. Venkatraman
Material type: ArticleLanguage: English Publisher: New York Subject(s): CONDUCTA DEL CONSUMIDOR | INNOVACIONES EN EL CONSUMO | MOTIVACION DEL CONSUMIDOR | PERCEPCION DEL PRODUCTO | TOMA DE DECISIONESOther classification: REV In: Psychology and Marketing Vol. 6 No. 3 (1989) ; p. 229-247No physical items for this record
There are no comments on this title.