Coupons and private labels : a cross-category analysis of grocery products / Raj Sethuraman and John Mittelstaedt
Material type: ArticleLanguage: English Publisher: New York Subject(s): COMPETENCIA COMERCIAL | CONDUCTA DEL CONSUMIDOR | ESTRATEGIAS PUBLICITARIAS | MARCAS REGISTRADAS | OFERTASOther classification: REV In: Psychology and Marketing Vol. 9 No. 6 (1992) ; p. 487-500No physical items for this record
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