Estimating the effects of higher coupon face values on the timing of redemptions, the mix of coupon redeemers and purchase quantity / Aradhna Krishna, Robert W. Shoemaker
Material type: ArticleLanguage: English Publisher: New York Subject(s): CONDUCTA DEL CONSUMIDOR | MARCAS REGISTRADAS | OFERTAS | PRECIOSOther classification: REV In: Psychology and Marketing Vol. 9 No. 6 (1992) ; p. 453-467No physical items for this record
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