The Relationship between retailer image and brand image / Linda S. Pettijohn, Douglas W. Mellott, Charles E. Pettijohn
Material type: ArticleLanguage: English Publisher: New York Subject(s): COMERCIO MINORISTA | CONDUCTA DEL CONSUMIDOR | ESTUDIO COMPARATIVO | MARCAS REGISTRADAS | MERCADEO | PERCEPCION DEL PRODUCTOOther classification: REV In: Psychology and Marketing Vol. 9 No. 4 (1992) ; p. 311-328No physical items for this record
There are no comments on this title.