An Examination of the validity of direct product perceptions / Michael D. Johnson, David A. Horne
Material type: ArticleLanguage: English Publisher: New York Subject(s): CONSUMIDORES | MEDICION | PERCEPCION DEL PRODUCTO | PROCESAMIENTO DE INFORMACION | PRODUCTOSOther classification: REV In: Psychology and Marketing Vol. 9 No. 3 (1992) ; p. 221-235No physical items for this record
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