Husband-wife innovative consumer decision making : exploring the effect of family power / David J. Burns
Material type: ArticleLanguage: English Publisher: New York Subject(s): CONDUCTA DEL CONSUMIDOR | CONSUMIDORES | FAMILIA | INNOVACIONES EN EL CONSUMO | RELACIONES MARITALESOther classification: REV In: Psychology and Marketing Vol. 9 No. 3 (1992) ; p. 175-189No physical items for this record
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