The secret language of competitive intelligence : how to see through and stay ahead of business disruptions, distortions, rumors, and smoke screens / Leonard M. Fuld.

By: Fuld, Leonard MMaterial type: TextTextLanguage: English Publisher: New York : Crown Business, 2006Description: viii, 309 páginas. ; 21 cmISBN: 0609610899; 9780609610893Subject(s): Espionaje en los negociosDDC classification: 658.472
Contents:
The art of smart : how intelligence insight helps win the game of risk and reward -- Reality bites : remove the blinders -- Will Google beat Microsoft? : using war games to see three moves ahead -- Make me into a pepperoni: seeing the trees to understand the forest -- Early warning : getting intelligence on competitors that may not exist in a world that has not arrived -- The internet house of mirrors : seeing through the confusion to gather intelligence gems -- Competitive fog : how Rothschild, Buffett, Walton, Dell, and Branson saw clearly and others did not -- Day to day : integrating intelligence with your work -- The big, unanswered questions.
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Incluye referencias bibliográficas (p. 285-292) e índice.

The art of smart : how intelligence insight helps win the game of risk and reward -- Reality bites : remove the blinders -- Will Google beat Microsoft? : using war games to see three moves ahead -- Make me into a pepperoni: seeing the trees to understand the forest -- Early warning : getting intelligence on competitors that may not exist in a world that has not arrived -- The internet house of mirrors : seeing through the confusion to gather intelligence gems -- Competitive fog : how Rothschild, Buffett, Walton, Dell, and Branson saw clearly and others did not -- Day to day : integrating intelligence with your work -- The big, unanswered questions.

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