Search and alignment in judgment revision : implications for brand positioning / Michel Tuan Pham and A. V. Muthukrishnan
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): ACTITUDES DEL CONSUMIDOR | CONSUMIDORES | EVALUACION DEL PRODUCTO | JUICIO ATRIBUCIONAL | MARCAS REGISTRADAS | POSICIONAMIENTO | PROCESAMIENTO DE INFORMACION | REPRESENTACION SEMANTICAOther classification: REV In: Journal of Marketing Research Vol. 39 No. 1 (2002) ; p. 18-30No physical items for this record
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