Modeling variation in brand preference : the roles of objective environment and motivating conditions / Sha Yang, Greg M. Allenby, Geraldine Fennell
Material type: ArticleLanguage: English Publisher: Linthicum, MD Subject(s): ACTITUDES DEL CONSUMIDOR | ELECCION | MARCAS REGISTRADAS | MODELO BAYESIANO | MOTIVACION DEL CONSUMIDOR | PERCEPCION DEL PRODUCTOOther classification: REV In: Marketing Science Vol. 21 No. 1 (2002) ; p. 14-31No physical items for this record
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